Mass Effect 3 Pre-Orders 'Well Ahead' of ME2

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EA has revealed that Mass Effect 3 pre-orders are "well ahead" of Mass Effect 2 at the same point in its release cycle.<br/><br/>In a new interview, EA product manager Will Graham told <a target="_blank" href="http://www.mcvuk.com/news/read/mass-effect-3-pre-orders-smash-targets/091840" target="_blank">MCV</a> that "currently our pre-orders have broken the targets set" and added that "we are well ahead of where we were at the same point with Mass Effect 2." <br/><br/> <object id="vid_825f4cad3986b38757b6d7da92ad2bde" class="ign-videoplayer" width="468" height="263" data="http://media.ign.com/ev/prod/embed.swf" type="application/x-shockwave-flash"><param name="movie" value="http://media.ign.com/ev/prod/embed.swf"/><param name="" value="true"/><param name="allowscriptaccess" value="always"/><param name="bgcolor" value="#000000"/><param name="flashvars" value="url=http://www.ign.com/videos/2012/02/21/ign-rewind-theater-mass-effect-3-take-back-earth-trailer"/><param name="wmode" value="opaque"/></object> <div style="width:468px"><a target="_blank" href="http://www.ign.com/videos/2012/02/21/ign-rewind-theater-mass-effect-3-take-back-earth-trailer"><Center>Mass Effect 3: Take Back Earth</center></a></div><br/><br/>Graham notes that this will be the first simultaneous platform launch for the franchise, which previously debuted only on Xbox 360. He also commented on the aggressive marketing campaign of the third installment, which includes an <a target="_blank" href="http://ps3.ign.com/articles/121/1215681p1.html" target="_blank">array of pre-order bonuses</a> and even a <a target="_blank" href="http://ps3.ign.com/articles/121/1219245p1.html" target="_blank">launch into space</a>.<br/><br/>"We have all of the platforms aligned for launch, which is a first for the Mass Effect franchise," Graham said. "For the core Mass Effect fan, we've been building on the immersive nature of the game with a host of trailers, social media activity and fan site activation. TV, cinema, online, print and outdoor activity will help capture the mainstream audience."<br/><br/>Mass Effect 3 hits stores on March 6th in North America. For our thoughts so far, check out our <a target="_blank" href="http://ps3.ign.com/articles/121/1219416p1.html" target="_blank">review in progress</a>.<br><br><br/><br/>&#169;2012-02-27, IGN Entertainment, Inc. All Rights Reserved

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